DJ’s were spinning, A Tribe Called Quest was in the tape deck, graffiti ruled the art scene, and to keep the good times going you called 1-800-555-SOUL. Thus began the conception of the brand now known as Triple Five Soul.
Born on the streets of the Lower East Side, the brands humble beginnings can be traced back to a tiny workshop on Ludlow Street, where all the clothes were designed, made, and sold.
Many of these original hand sewn pieces fell into the hands of artists, DJ’s, and emcees entrenched in the downtown NYC scene, including the likes of De La Soul, A Tribe Called Quest, Mos Def and P.O.S., Triple Five Soul was known as underground apparel for underground movements.
As the brand’s clientele grew so did its notoriety, increasing its visibility worldwide. In 1997 Triple Five Soul opened its first flagship store on Lafayette Street. The store was the first to bring Banksy to NYC featuring him in a campaign that involved a full store take over. Banksy was given the keys to the store and he worked throughout the night to bring his first show in the States to life. At the time Bansky was just beginning to gain recognition in London.
A few years later the brand continued to be a part of the original culture that birthed it by releasing the T5 Soul Sessions, a series of mixtapes featuring many prominent DJs, each bringing a different element to the collection produced under the Triple Five Soul label.
Each DJ released their own mix, including DJ Stretch Armstrong, the Hollertronix duo, Diplo and Low Budget, and DJ/Producer Waajeed, the T5 Soul Sessions also included international DJ’s like Prefuse 73 and Benji B.
Now after a long hiatus Triple Five Soul is back, this time out of Brooklyn, with designer Steve Saw back at the helm. Saw has captured the essence of the heritage brand by honoring why Triple Five Soul was initially created. He was one of the first to design for the brand after the original founder stepped down. Saw’s experience with the brand is invaluable in this re-launch.
For this Spring 2017 collection, Triple Five Soul has reinvented itself with modern pieces that still capture the inspiration, true originality, and DNA of the brand. Triple Five Soul remains consistent in its use of neutral tones and raw fabrics.
The brand’s legacy as a pioneer in the street wear industry began before the industry even existed. It wasn't 'street wear' it was clothes and accessories worn by the streets, from NYC to Japan. Triple Five Soul’s milestones can be measured in its longevity.
Director of Men’s at Capelli New York, Adam Schmidt has returned as Brand Director after stepping away from the company over ten years ago. His extensive knowledge of the brand, and experience in the industry along with the Capelli New York’s team and their success ensures the authenticity and quality of each accessory produced by Triple Five Soul.